Outside Grilling Brioche Burger Platter

Find out more about St Pierre Groupe

St Pierre Groupe is an international market leader in the bakery sector, delivering world-class bakery products under three distinctive brands – St Pierre, Baker Street and Paul Hollywood.

Our products are on the shelves in global retail and wholesale markets as well as the hospitality industry and online to the UK, USA, Europe and the Middle East. St Pierre Groupe brands can be found on supermarket shelves and restaurant menus around the world, through more than 60,000 outlets.

Our Story

Discover more about St Pierre Groupe’s road to success

St Pierre Groupe has been in business for almost 40 years and it has been a magnifique journey so far. Scroll down to find out more.


Carrs Foods was born
Almost 40 years ago, the company – St Pierre Groupe’s previous name – was established and dealt in private label baked goods. This is also when the original St Pierre brand launched.

1987 – 1992

Hitting the shelves of UK supermarkets
Carrs Foods begins supplying Tesco a year after launching. Five years later, the business becomes a subsidiary of French Bakery Group, Harry’s.


A decade of trading marked with big milestones
Carrs Foods restructures moving all logistics to third parties, selling bakeries and focusing on the Multiples in the UK.

1997 – 2000

Our Co-Founders join Carrs Foods
Jeremy Gilboy – our now Chairman – joins Carrs Foods in 1997 as Finance & Operations Manager. He is then appointed as Finance & Operations Director in four years later. Meanwhile, Paul Baker – Founder of St Pierre Groupe – joins, and then is appointed Technical Director in 2004.


Baker Street joins the bakery family
The business launches the Baker Street brand – our long-life bakery brand featuring sliced loaves, burger buns, hot dog rolls and more that are cleverly packed to last longer.


The start of a new era
Jeremy Gilboy and Paul Baker complete the management buyout of the business, taking it from a private label cakes company, to a supplier of premium products under three brands.


Going global
Carrs Foods begins exporting private label products to Australia. It pulled out in 2014 due to market conditions, however, it didn’t stop the company exploring other international territories to bring its magnifique bakery products to more consumers…


Hitting the American highway
As Carrs Foods reaches £20 million of revenue, Founder Paul Baker sets his sights on America, hiring a Dodge Challenger to travel around the USA to meet retailers directly and showcase the company’s range of brioche and bakery products.


Bringing a touch of Paris to the States
Two years on from Paul’s American roadtrip, Carrs Foods begins its exciting journey in exporting products to the USA.

2015 – 2017

A new bakery brand launches
Carrs Foods introduces its latest brand – the Paul Hollywood Ready to Bake Rolls range – featuring products carefully created to allow consumers to enjoy warm, crusty fresh bread at home with very little effort and without compromising on quality.

2017 – 2018

Growing the business
Carrs Foods achieves £49 million in sales, and 12 months later the company’s sales grow to £69 million.


A new beginning

The business becomes St Pierre Groupe, in line with its flagship brand and receives investment from BGF and Lloyds Bank. Later that year, St Pierre Groupe is presented with The Queen’s Award for Enterprise for International Trade and moves into brand new offices in Didsbury, South Manchester. It is awarded a place in The Sunday Times International Track 200 for the fifth consecutive year.


International success
St Pierre Groupe wins Exporter of the Year at The Grocer Gold Awards 2020.


The year of many exciting milestones
The team increases from 48 to 83. St Pierre Groupe also opens its first USA office in Cincinnati, Ohio and debuts on The Sunday Times Fast Track 100.


The marketing team takes home two Prolific North marketing awards – one for Best In-House Team for the Year and another for International Reach. The St Pierre brand launches into Walmart shelves across America and the business joins the Grupo Bimbo family in a deal heralded by UK trade bible, The Grocer, as ‘Deal of the Year’.